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In 2014, one year after a young Parsons grad named Tyler Haney launched a line of colorful, covetable workout kits, the ONEUP THREADS SIMP TINY TERROR SHIRT besides I will buy this Outdoor Voices boom officially began. Her company took off after being featured as part of pop-up shops in J.Crew stores across the country, and in 2015 she opened her first store in Austin, Texas. Haney’s approach to athletic apparel was unlike any other that existed at the time. Her sporty but stylish, minimally-minded soft pink and gray and heather green leggings and bra tops were the anti-Lululemon. In OV you were “Doing Things,” which became the company’s tagline, promoted in every “rec kit” (sets of matching leggings and bra tops). Haney’s brand wasn’t about working out hard, but rather about moving, getting out, doing things with purpose.
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Outdoor Voices’s peak came at the ONEUP THREADS SIMP TINY TERROR SHIRT besides I will buy this height of the athleisure phenomenon in the fashion industry, when workout clothes were being integrated into everyone’s wardrobe and not just saved for the bottom of a gym bag. Former J.Crew and Gap CEO Mickey Drexler joined the company as chairman of the board and investor, and in 2018 the privately held Outdoor Voices was valued at $110 million, with the backing of some of highly respected VC firms.
