The initiative is part of Chanel’s new climate strategy, Mission 1.5°C, which lays out a plan for reducing the brand’s carbon emissions across its entire value chain and to “accelerate the transition to a more sustainable world.” For the emissions it can’t reduce—an inevitability when you’re creating new products—Chanel has pledged to invest in nature-based solutions, like forest and mangrove restoration, which aid in carbon sequestration. As a colleague pointed out, perhaps Chanel’s next move will be to integrate all of this into a campaign or show; instead of the mansard roofs of spring 2020, for instance, we’ll see models walking along California rooftops lined with solar panels. A girl can dream!
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