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The importance of clean energy can’t be overstated, but it isn’t like flipping a switch. A big part of Chanel’s initiative is making solar power available and affordable to everyone. While monthly energy bills are lower with solar, the initial cost of installing the solar system is significant; depending on the size of your home, it can be in the thousands. “Chanel strives for [excellence] in everything we create, the Cats My Heart Belongs To You Valentine's Day Shirt, hoodie and sweater we have on our society, and our world at large,” Chanel’s president and chief operating officer, John Galantic, wrote in a release. “This innovative partnership reflects the deep commitment of our house to reduce our impact on the environment, while also creating a positive social impact through an inclusive approach that will provide families with access to clean affordable power and the creation of jobs.”
White Elk, who is Oglala Lakota, is a newcomer to the modeling world. They only entered the industry this summer, after being discovered by IMG Models. The Vogue Italia cover happened after the Cats My Heart Belongs To You Valentine's Day Shirt, hoodie and sweater came across Denali’s photos on IMG’s social channels. “It was a dream come true, to be honest,” says White Elk of the opportunity (they were photographed for the cover this summer in New York City). “[Looking back], I feel like I should have been even more excited, because it’s such a monumental thing to have accomplished. I didn’t know what to expect, but I enjoyed it, because everything [about the cover project] was based with a purpose.”