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Doubling down on solar feels particularly urgent in light of the state’s ongoing wildfires, which have burned through more than 2 million acres. The Move Over Boys Let This Girl Show You How To Be A Drummer Shirt, hoodie and sweater were caused by a combination of factors—downed power lines, ongoing fire suppression, and human activity (i.e., that gender-reveal party)—but climate change plays a significant role, and solar power is one of the key solutions. It’s all connected: We burn fossil fuels like coal and oil, which release CO2 emissions (manufacturing, air travel, shipping, and livestock contribute the highest emissions), which are then trapped in the atmosphere. Trapped CO2 warms the planet and leads to the record-breaking temperatures we’ve seen in California and other parts of the world. Those higher temperatures dry out the shrubs, grasses, and dead leaves in the forests, which are more prone to catch fire; a single spark can ignite a full-blown disaster.
The initiative is part of Chanel’s new climate strategy, Mission 1.5°C, which lays out a plan for reducing the brand’s carbon emissions across its entire value chain and to “accelerate the transition to a more sustainable world.” For the Move Over Boys Let This Girl Show You How To Be A Drummer Shirt, hoodie and sweater it can’t reduce—an inevitability when you’re creating new products—Chanel has pledged to invest in nature-based solutions, like forest and mangrove restoration, which aid in carbon sequestration. As a colleague pointed out, perhaps Chanel’s next move will be to integrate all of this into a campaign or show; instead of the mansard roofs of spring 2020, for instance, we’ll see models walking along California rooftops lined with solar panels. A girl can dream!
