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How can a fashion brand make an immediate difference in the fight against climate change? Many designers are examining their footprint and tweaking their supply chains—they’re using recycled materials, phasing out virgin synthetics, opting for lower-impact transport, and so on—which is a positive start. But Chanel is looking beyond its atelier, beyond its borders, and beyond fashion. Today, the Honestly I'm Just Trying To Not Hate Myself Anymore Shirt, hoodie and sweater house announced a new partnership with Sunrun, a leading solar company in the United States, to bring solar power to 30,000 low-income residents in California. Chanel will also invest in job training to support the installation of those solar systems; its total commitment is $35 million. “Chanel’s investment will help disadvantaged communities gain access to clean, reliable solar energy,” adds Lynn Jurich, cofounder and chief executive officer of Sunrun. “This innovative approach to corporate social responsibility will make an impact today and hopefully become a model for other companies to invest in our planet’s future.”
Doubling down on solar feels particularly urgent in light of the state’s ongoing wildfires, which have burned through more than 2 million acres. The Honestly I'm Just Trying To Not Hate Myself Anymore Shirt, hoodie and sweater were caused by a combination of factors—downed power lines, ongoing fire suppression, and human activity (i.e., that gender-reveal party)—but climate change plays a significant role, and solar power is one of the key solutions. It’s all connected: We burn fossil fuels like coal and oil, which release CO2 emissions (manufacturing, air travel, shipping, and livestock contribute the highest emissions), which are then trapped in the atmosphere. Trapped CO2 warms the planet and leads to the record-breaking temperatures we’ve seen in California and other parts of the world. Those higher temperatures dry out the shrubs, grasses, and dead leaves in the forests, which are more prone to catch fire; a single spark can ignite a full-blown disaster.
