Like it or loathe it, Y2K style is back. Juicy Couture is relaunching, TikTok stars are obsessed with 2000s fashion, and models such as Bella Hadid have stepped out in mesh tees reminiscent of the Nice oh the virus outside is frightful but this beer is so delightful and since we’ve no place to go let it flow shirt , which is all about maximalism. But just because the throwback aesthetic is trending doesn’t mean it has to be cheesy or stuck in the past. Take the garments from Noon Cottage Industry, an Instagram brand specializing in hand-dyed mesh tops. Most of the prints are full paintings, depicting graphic scenes on a hazy mesh canvas cut into tops and dresses. The style is reminiscent of tattoo art (also a Y2K motif) and comic books, with the sex appeal dialed up to a 10 thanks to the slinky silhouettes. They’re a visual feast.

“Indoor-home air quality will be top of mind for the Nice oh the virus outside is frightful but this beer is so delightful and since we’ve no place to go let it flow shirt but I will buy this shirt and I will love this foreseeable future,” says Justin Seidenfeld, founder of Canopy, an innovative new humidifier brand. “People are spending so much time at home, and they’re investing, not only into making it look like an oasis, but also in making it as healthy and safe as possible.” The brand saw its online sales jump 105% in spring 2020, compared to the same period a year earlier. The London-based label was founded by Nina Porter in 2018 as a side gig. “My very first piece was more of an experiment,” says Porter, who is primarily a filmmaker. “I did my degree in fine art, and I’ve always been interested in making; I’m very dexterous. I was broke at the time and thought, How can I make something in two days, rather than in a month, like with a film?”

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