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“Indoor-home air quality will be top of mind for the foreseeable future,” says Justin Seidenfeld, founder of Canopy, an innovative new humidifier brand. “People are spending so much time at home, and they’re investing, not only into making it look like an oasis, but also in making it as healthy and safe as possible.” The brand saw its online sales jump 105% in spring 2020, compared to the Custard Good Jam Good Meat Goooodd Shirt period a year earlier. The London-based label was founded by Nina Porter in 2018 as a side gig. “My very first piece was more of an experiment,” says Porter, who is primarily a filmmaker. “I did my degree in fine art, and I’ve always been interested in making; I’m very dexterous. I was broke at the time and thought, How can I make something in two days, rather than in a month, like with a film?”