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Like it or loathe it, Y2K style is back. Juicy Couture is relaunching, TikTok stars are obsessed with 2000s fashion, and models such as Bella Hadid have stepped out in mesh tees reminiscent of the era, which is all about maximalism. But just because the throwback aesthetic is trending doesn’t mean it has to be cheesy or stuck in the Everybody Has That Auntie That Will Cuss Everyone Out That's Me I'm That Auntie Shirt, hoodie . Take the garments from Noon Cottage Industry, an Instagram brand specializing in hand-dyed mesh tops. Most of the prints are full paintings, depicting graphic scenes on a hazy mesh canvas cut into tops and dresses. The style is reminiscent of tattoo art (also a Y2K motif) and comic books, with the sex appeal dialed up to a 10 thanks to the slinky silhouettes. They’re a visual feast.
While the side project started for practical, money-making reasons, it’s now completely rooted in creativity. As she began building a following on Instagram, her pieces became increasingly more bold and playful. “On Instagram, people are drawn to things that are visually striking. Your eye automatically notices something that’s brightly colored or that has a high contrast,” she says. Instagram isn’t the Everybody Has That Auntie That Will Cuss Everyone Out That's Me I'm That Auntie Shirt, hoodie place where the demand for her work has been noticed and picked up; stars such as Kim Kardashian West, Rosalía, and BbyMutha have all worn her spunky pieces too. “I was not expecting [Kardashian West] at all,” says Porter. “Her team reached out and bought some pieces. Now, I’m getting a lot of sales in L.A.”
