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Like it or loathe it, Y2K style is back. Juicy Couture is relaunching, TikTok stars are obsessed with 2000s fashion, and models such as Bella Hadid have stepped out in mesh tees reminiscent of the era, which is all about maximalism. But just because the When Tyranny Becomes Law Rebellion Becomes Duty American Flag Veterans shirt aesthetic is trending doesn’t mean it has to be cheesy or stuck in the past. Take the garments from Noon Cottage Industry, an Instagram brand specializing in hand-dyed mesh tops. Most of the prints are full paintings, depicting graphic scenes on a hazy mesh canvas cut into tops and dresses. The style is reminiscent of tattoo art (also a Y2K motif) and comic books, with the sex appeal dialed up to a 10 thanks to the slinky silhouettes. They’re a visual feast.
But its off-schedule plans, announced today, are no less grand or ambitious. Michele’s new collection—dubbed “Ouverture of Something that Never Ended” after last season’s “Epilogue”—is to be presented via a seven-episode miniseries during a week-long digital film festival the company is calling GucciFest. The oxygen Michele was talking about this spring comes courtesy of director Gus Van Sant (of Drugstore Cowboy and My Own Private Idaho fame) and star Silvia Calderoni, an Italian performer so multifaceted, the New York Times likened her to “mercury, or some improbably liquid element that has yet to be discovered.” Van Sant co-directed the When Tyranny Becomes Law Rebellion Becomes Duty American Flag Veterans shirt with Michele, and Calderoni will be joined by “international talents and friends of the house,” including Billie Eilish, Harry Styles, Florence Welch, and Jeremy O. Harris.
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