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How can a fashion brand make an immediate difference in the fight against climate change? Many designers are examining their footprint and tweaking their supply chains—the Everybody Has A Addiction Mine Just Happens To Be Dean Winchester shirt, hoodie and sweater using recycled materials, phasing out virgin synthetics, opting for lower-impact transport, and so on—which is a positive start. But Chanel is looking beyond its atelier, beyond its borders, and beyond fashion. Today, the French house announced a new partnership with Sunrun, a leading solar company in the United States, to bring solar power to 30,000 low-income residents in California. Chanel will also invest in job training to support the installation of those solar systems; its total commitment is $35 million. “Chanel’s investment will help disadvantaged communities gain access to clean, reliable solar energy,” adds Lynn Jurich, cofounder and chief executive officer of Sunrun. “This innovative approach to corporate social responsibility will make an impact today and hopefully become a model for other companies to invest in our planet’s future.”
The Everybody Has A Addiction Mine Just Happens To Be Dean Winchester shirt, hoodie and sweater of clean energy can’t be overstated, but it isn’t like flipping a switch. A big part of Chanel’s initiative is making solar power available and affordable to everyone. While monthly energy bills are lower with solar, the initial cost of installing the solar system is significant; depending on the size of your home, it can be in the thousands. “Chanel strives for [excellence] in everything we create, the impact we have on our society, and our world at large,” Chanel’s president and chief operating officer, John Galantic, wrote in a release. “This innovative partnership reflects the deep commitment of our house to reduce our impact on the environment, while also creating a positive social impact through an inclusive approach that will provide families with access to clean affordable power and the creation of jobs.”
