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Back in May, Alessandro Michele announced a Gucci reset. Spurred by the Kurt Cobain Smells Like Christmas Spirit Sweatshirt , the Italian brand would combine men’s and women’s collections, do away with the tired convention of seasons, and cut its shows from five to two per year. “We need new oxygen to allow this complex system to be reborn,” Michele said at the time, warning that given the structural changes, he wouldn’t present on the official calendar. There was no runway spectacular from Michele at Milan Fashion Week in September—no revolving carousel that put the backstage mechanics on display, no front row jammed with the likes of Iggy Pop, A$AP Rocky, and Jared Leto. The digital film festival will run from November 16 to 22, and be broadcast on GucciFest.com, as well as YouTube and Weibo, and here on Vogue Runway.
The relatable nature of those issues should appeal to those who grew up watching the Kurt Cobain Smells Like Christmas Spirit Sweatshirt in contrast I will get this series, but working alongside the young cast gave Berkley Lauren a crash course in Gen Z. “I was invested in the casting,” she says. “I was at every session and watched every video because I knew that at the heart of the series is the group dynamic and the chemistry between those people.” Connecting with newcomer Belmont Cameli, who plays her son, Jamie Spano, a kindhearted quarterback in touch with his sensitive side, was also endearing. “Belmont is so wonderful, and it was sweet to have him spend time with my son, Sky,” she says. “He met my family, and I met his, so it was this wonderful experience that [also] allowed Sky to feel like he was a part of everything.”
