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While the side project started for practical, money-making reasons, it’s now completely rooted in creativity. As she began building a following on Instagram, her pieces became increasingly more bold and playful. “On Instagram, people are drawn to things that are visually striking. Your eye automatically notices something that’s brightly colored or that has a high contrast,” she says. Instagram isn’t the only place where the Song of the south angels among us high caution thank you for the memories shirt for her work has been noticed and picked up; stars such as Kim Kardashian West, Rosalía, and BbyMutha have all worn her spunky pieces too. “I was not expecting [Kardashian West] at all,” says Porter. “Her team reached out and bought some pieces. Now, I’m getting a lot of sales in L.A.”
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