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“Indoor-home air quality will be top of mind for the foreseeable future,” says Justin Seidenfeld, founder of Canopy, an innovative new humidifier brand. “People are spending so much time at home, and they’re investing, not only into making it look like an oasis, but also in making it as healthy and safe as possible.” The My Whole Family Is Crazy That Shit Just Didn't Just Start With Me Shirt, hoodie saw its online sales jump 105% in spring 2020, compared to the same period a year earlier. The London-based label was founded by Nina Porter in 2018 as a side gig. “My very first piece was more of an experiment,” says Porter, who is primarily a filmmaker. “I did my degree in fine art, and I’ve always been interested in making; I’m very dexterous. I was broke at the time and thought, How can I make something in two days, rather than in a month, like with a film?”
While it’s not yet clear whether air purifiers will help in protecting you against COVID, the devices do have a number of measurable benefits—which, considering how much time we’re collectively spending at home nowadays, is appealing enough. The My Whole Family Is Crazy That Shit Just Didn't Just Start With Me Shirt, hoodie air-purification technology can destroy an array of pollutants, mold, bacteria, and harmful chemicals. More specifically, says Seidenfeld, it can help to relieve symptoms of cold, flu, and allergies such as nasal congestion, sinus irritation, and cough. And, when it comes to a device that creates optimal humidity, your skin will benefit too. According to New York dermatologist Dendy Engelman, MD, optimal humidity (40 to 60%) allows the skin to retain moisture and maintain its barrier function so it can keep harmful pathogens at bay. “In low-humidity environments, there is an imbalance in moisture and in turn it can start to affect your skin in as little as 30 minutes,” adds Dr. Engelman, who has been recommending Canopy to her patients to reduce dryness and cracking, redness, fine lines, and potential breakouts.
