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Like it or loathe it, Y2K style is back. Juicy Couture is relaunching, TikTok stars are obsessed with 2000s fashion, and models such as Bella Hadid have stepped out in mesh tees reminiscent of the Premium life is better with football shirt , which is all about maximalism. But just because the throwback aesthetic is trending doesn’t mean it has to be cheesy or stuck in the past. Take the garments from Noon Cottage Industry, an Instagram brand specializing in hand-dyed mesh tops. Most of the prints are full paintings, depicting graphic scenes on a hazy mesh canvas cut into tops and dresses. The style is reminiscent of tattoo art (also a Y2K motif) and comic books, with the sex appeal dialed up to a 10 thanks to the slinky silhouettes. They’re a visual feast.
The artist makes everything in her London studio herself, and uses two types of mesh for her garments: tulle mesh, which is see-through, and power mesh, which is stretchier and less transparent. She cuts the patterns herself, and applies prints using fabric dye. “Every single one is different, and during the Premium life is better with football shirt process, there’s so much room for happy accidents, like the way the dye spills into other colors,” Porter says. Her feed offers a wide range of prints, from abstract tie-dye turtlenecks to slithery, snake-inspired dresses. Porter says she mostly does custom orders, working with customers to pinpoint color combos and prints. “It’s a good way to remain sustainable. I know that someone’s already buying it and I’m not wasting materials,” the artist says, adding that she averages two to three pieces a week. “Plus, I can make it fit perfectly.”
